The Introvert Entrepreneur

Smart Self-Publishing with Toni V. Martin

I know from numerous conversations that lots of you have a book inside, waiting to come out. But you might not be sure how to get started, or which path - traditional or self-publishing - is right for you. There's a lot of information out there, but much of it is far from neutral. This podcast interview with Toni V. Martin gives us some solid advice for considering which path is right for you, and in particular, how to move forward if you decide to self-publish. Toni V. Martin is a ghostwriter, author, publishing consultant and founder of PowerBroker Media and Finallyfinishyourbook.com. She helps entrepreneurs, speakers, coaches, consultants and anyone trying to get their message out there in a big way. She is the co-author of Atlanta Weddings for the Modern, Stylish, Chic Bride and author of Prepping for Prosperity: How to BE Rich Before You GET Rich. In this lively interview, we cover a wide range of self-publishing dos and don'ts, as well as discuss:

• How to decide what type of book to write
• Who's involved in the process (hint: it takes a village!)
• What introverts need to consider when building a platform and promoting their book
• Toni's best advice for getting started and finding your focus

Connecting through Personality Types with James Wedmore

We know that understanding if someone is an introvert or an extrovert gives us certain insights into their personality and why they do what they do. But how can that information be utilized in marketing our business? My guest today is James Wedmore, a proud introvert, serial entrepreneur and serious student of personality types. In this podcast, James shares with us a few tips on leveraging introvert energy, building your team and the importance of setting clear intentions for your business and relationships. We also cover:

• How the internet is the global Land of Opportunity
• Why it's important to put the "I" (introvert) in TEAM
• The biggest mistakes introvert entrepreneurs make in their businesses, especially online

How to Create a Cycle of Success with Julie Fleming

Sometimes in business – as in life – we get stuck. We find ourselves spinning our wheels or just not making the progress we want. The key is to move from the Cycle of Failure to the Cycle of Success. My guest today, Julie Fleming, shares a few tips on how to do just that. Julie works with small business owners who love what they do but don’t love marketing. Julie helps them learn how to attract their ideal clients by doing what they do best – serving clients. The result is that they get all the business they need, make more money, and love their thriving businesses. Julie is the author of The Reluctant Rainmaker: A Guide for Lawyers Who Hate Selling (Crow Creek Press, 2009) and the upcoming book Ignite It! Explode the Profit in Your Service-Based Business, due to be published in January 2011. Julie draws on her success as a lawyer, coach and business development expert to tell us:

• How to define success for yourself
• What it feels like to be caught in the Cycle of Failure
• How to make the move to the Cycle of Success
• Which business development activities have the most impact on your bottom line

Saying "Bye Bye Boring Bio!" with Nancy Juetten

One of the most commonly shared laments I hear from introverts is "I don't know how to talk about myself!" We are often so focused on our business or work, or creating magic behind the scenes, that when someone says, "tell me about yourself," we often clam up and stutter and aren't even sure where to begin. This goes for when we're asked to talk about ourselves, as well as when we have to write our bio for social media and networking profiles, webpages and proposals. My guest on this edition of The Introvert Entrepreneur podcast is Nancy Juetten, a storyteller, workshop leader and author who shows business owners how to get seen, heard, celebrated, and COMPEN$ATED in their own backyards ... and beyond. Join me to hear about...

• Nancy's journey from shrinking violet to tall daffodil
• Learning to lean into your energy
• Making your bio a "painkiller"
• Why a one-size-fits-all bio won't cut it
• Little details to rock the house every time
• The four cornerstones of every great bio

Avoiding Random Acts of Marketing with Maria Ross

In the world of business, we toss around words like marketing, messaging and branding with wild abandon. We talk about how we need a clear brand message or marketing strategy... but do we really know what that means? Do we know what goes into creating an effective brand that moves our business forward? And how do we make sure we're going deeper than just tossing around marketing buzz words? Maria Ross is the founder and chief strategist of Red Slice, a branding and marketing consultancy based in Seattle. In my longest podcast yet (stay with me; there's a chance to win one of two books at the end! Plus, Maria offers great insights all the way to the finish line), we talk about:

• Making promises you know you can keep
• The 3 C's of thinking through your brand strategy
• Lessons from Virgin America
• The biggest marketing mistakes people make (and how to avoid them)
• Dealing with "niche resistance"
• How to know when it's time to move from DIY to hiring the (right) expert

Two special offers are mentioned at the end of the podcast... we'd love to be mailing YOU one of two free books!